Mark this this date down in your calendar – November 11, 2017. This is Singles’ Day, better known in China as “Double 11 Shopping Day,” and is the biggest e-commerce event in China, or rather for the world. Singles’ Day started as an obscure “anti-Valentine’s Day” celebration for singles in China back in the 1990s; however, it spawned into the world’s biggest online shopping day as Alibaba spotted a commercial opportunity on Singles’ Day in 2009.
