Market Trends

Novartis to test digital coaching as adherence aid for clinical trials

Can the success of digital health coaching apps like Twine Health and WellDoc be ported over to the clinical trial space? According to Joris Van Dam, a strategic projects leader in pharmaceutical development at Novartis, it can and it should. Van Dam spoke at the Mobile in Clinical Trials event today, put on by The Conference Forum. “The use [of coaching in clinical trials] is a natural fit,” he said. “Because the snag on these in therapy space is that you need a coach.

Read the source article at MobiHealthNews

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