J.J. Yeley Joins Superior Essex at BICSI Winter 2017

Superior Essex is excited to announce that J.J. Yeley and the TriStar Motorsports team will be joining the company at the 2017 BICSI Winter Conference and Exhibition booth #845 for its showcase of the Speed eXPerience. As a part of its Speed eXPerience, Superior Essex is working with NASCAR and its sponsors to generate new relationships and create a new demand for its products throughout the NASCAR industry. Currently, Superior Essex is sponsoring the No. 14 Toyota for thirteen races during the 2017 season, with Yeley behind the wheel.

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