Superior Essex is excited to announce that J.J. Yeley and the TriStar Motorsports team will be joining the company at the 2017 BICSI Winter Conference and Exhibition booth #845 for its showcase of the Speed eXPerience. As a part of its Speed eXPerience, Superior Essex is working with NASCAR and its sponsors to generate new relationships and create a new demand for its products throughout the NASCAR industry. Currently, Superior Essex is sponsoring the No. 14 Toyota for thirteen races during the 2017 season, with Yeley behind the wheel.
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