The transformative power of data promises big things for today’s CIO and CMO alike. Data has successfully predicted the outcome of everything from baseball games to presidential elections. Many recent studies, however, have found that the hype around data has yet to translate into real results in the enterprise. Although eager to do so, companies still struggle with effectively using data to create competitive advantage. As a result, data-related strategies are falling behind expectations.
Read the source article at Data Center Magazine
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